Using Our Brand Assets the Right Way

If you're writing about Iceland Bike Rental — whether it's a blog post, a press feature, or a partner page — we want you to use our logo. We just ask that you use it the right way.

Two variants, two backgrounds

Our logo comes in two versions: one for light backgrounds and one for dark.

Light variant — white background, for use on light/white surfaces:

Dark variant — black background, for use on dark/black surfaces:

The rule is simple: match the logo's background to the surface it sits on. A white-backed logo on a white page blends in. A black-backed logo on a black section blends in. Swap them and you get an awkward box that doesn't belong.

Same goes for our icon:

A few more guidelines

• Don't modify, rotate, or distort the logo.
• Don't place it on busy backgrounds where it loses contrast.
• Don't change the colors — always download the official files.

Download the official assets

We've packaged everything — logos, icons, color specs, and font info — into a single download. Visit the brand assets page to grab the ZIP file and see the full brand guidelines.